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Anthropic starts localizing Claude pricing for India, its biggest market after the US

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QUICK SUMMARY

Anthropic has begun rolling out rupee-denominated subscription pricing for Claude users in India, which has become the company's largest market outside the United States.

DETAILED EXPLANATION

Anthropic has begun rolling out rupee-denominated subscription pricing for Claude users in India, which has become the company's largest market outside the United States. The move mirrors localized pricing strategies already used by rivals such as OpenAI in high-growth markets, and signals Anthropic's push to compete more aggressively on cost in Asia.