AI Marketing Tools: What Campaigns Actually Use in 2026

Best AI Tools for Marketing 2025

The best AI tools for marketing in 2026 are Runway and Veo 3.1 for video ads, Nano Banana Pro and Midjourney for social graphics, ElevenLabs for voiceovers, and Pika for quick social clips. Each tool addresses specific marketing needs, from high-production video campaigns to rapid social media content creation.

Video Marketing Tools

Video content drives higher engagement than static images. For marketing campaigns, you need tools that produce professional-quality video ads quickly and cost-effectively.

Runway: Best for Integrated Video Workflows

Runway combines video generation with professional editing tools, making it ideal for marketing teams that need to create and refine video ads in one platform. The integrated timeline editor, color grading, and motion tracking features eliminate the need to switch between multiple tools.

Marketing Use Cases:

• Social Media Ads: Generate 15-second video ads with text overlays and brand colors
• Product Demos: Create animated product showcases with motion tracking
• Email Campaigns: Produce short video previews that auto-play in email clients
• Landing Pages: Generate hero video backgrounds that load quickly

Workflow Example - Social Media Ad:

1. Generate base video with Runway using prompt: "Modern office space, professional lighting, product on desk"
2. Use Runway's timeline editor to add text overlays with your brand message
3. Apply color grading to match brand colors
4. Export in multiple aspect ratios (9:16 for Instagram, 16:9 for YouTube)
5. Export directly to social media platforms

Veo 3.1: Best for High-Production Video Ads

Veo 3.1 produces cinematic-quality video suitable for TV commercials, premium social campaigns, and brand films. The 60-second generation length and advanced motion understanding make it ideal for complex marketing narratives.

Marketing Use Cases:

• TV Commercials: Generate 30-60 second brand spots with cinematic quality
• Brand Films: Create longer-form content for YouTube and website hero sections
• Product Launches: Produce high-quality announcement videos
• Reference Image Control: Use product photos to generate consistent video sequences

Pika: Best for Rapid Social Content

Pika generates 4-second clips in seconds, making it perfect for testing multiple concepts quickly or creating viral-style social media content with unique effects.

Marketing Use Cases:

• Quick Iterations: Test 10+ video concepts in minutes
• Viral Effects: Use Pikaffects (squish, melt, explode) for attention-grabbing content
• Story Highlights: Create multiple short clips for Instagram Stories
• A/B Testing: Generate variations to test which messaging resonates

Image Marketing Tools

Static images remain essential for social posts, display ads, and email campaigns. The best marketing image tools excel at text rendering, brand consistency, and rapid iteration.

Nano Banana Pro: Best for 4K Photorealistic Marketing Graphics

Nano Banana Pro generates ultra-high-resolution 4K images with photorealistic quality, making it ideal for premium marketing materials, product photography, and high-fidelity brand assets that require exceptional detail and realism.

Marketing Use Cases:

• Product Photography: Generate 4K photorealistic product images with character consistency
• Premium Campaigns: Create high-resolution brand visuals for print and digital
• Character Consistency: Maintain consistent character appearance across multiple marketing assets
• Natural Language Editing: Modify images using semantic editing instructions

Workflow Example - Product Campaign:

1. Provide reference images of your product for character consistency
2. Generate 4K photorealistic images with detailed prompts: "Professional product photography, modern studio lighting, brand colors"
3. Use natural language editing to adjust details: "Make the background lighter, add subtle shadows"
4. Export in 4K resolution for print and high-resolution digital use

Midjourney: Best for Aesthetic Brand Imagery

Midjourney produces images with exceptional artistic style and composition, ideal for brand photography, concept art for campaigns, and premium visual content.

Marketing Use Cases:

• Brand Photography: Generate lifestyle images that match brand aesthetic
• Campaign Concepts: Create mood boards and visual concepts
• Website Hero Images: Produce high-quality background imagery
• Style Exploration: Test different visual styles before production

Audio Marketing Tools

Voiceovers, background music, and sound effects enhance video marketing content. The best audio tools for marketing offer natural-sounding voices, commercial licensing, and fast generation.

ElevenLabs: Best for Marketing Voiceovers

ElevenLabs generates natural-sounding voiceovers in multiple languages, making it ideal for video ads, explainer videos, and multilingual campaigns.

Marketing Use Cases:

• Video Ad Narration: Generate professional voiceovers for product videos
• Multilingual Campaigns: Create voiceovers in 29+ languages with consistent brand voice
• Explainer Videos: Produce clear, engaging narration for product demos
• Podcast Intros: Create branded podcast introductions

Workflow Example - Multilingual Video Ad:

1. Write script in English
2. Generate voiceover with ElevenLabs using brand voice clone
3. Translate script to target languages
4. Generate voiceovers in each language using same voice settings
5. Sync audio with video in editing software

Suno: Best for Background Music and Jingles

Suno generates complete songs including vocals, making it perfect for creating custom background music, brand jingles, and campaign soundtracks.

Marketing Use Cases:

• Brand Jingles: Create memorable musical hooks for campaigns
• Background Music: Generate royalty-free music for video ads
• Social Media Audio: Produce short music clips for Instagram Reels and TikTok
• Podcast Music: Create intro and outro music for branded podcasts

Complete Marketing Workflows

Effective marketing campaigns combine multiple AI tools in strategic workflows. Here are proven workflows for common marketing scenarios.

Workflow 1: Social Media Campaign

Goal: Create 30 days of social media content across Instagram, Twitter, and LinkedIn

1. Day 1-5: Generate 50 image concepts with Midjourney, select 15 best
2. Day 6-10: Create 4K photorealistic images with Nano Banana Pro for premium posts and announcements
3. Day 11-15: Produce 20 short video clips with Pika for Stories and Reels
4. Day 16-20: Generate voiceovers with ElevenLabs for video posts
5. Day 21-25: Create background music with Suno for video content
6. Day 26-30: Use Runway to edit and finalize all video content

Workflow 2: Product Launch Video

Goal: Create a 30-second product launch video for YouTube and social media

1. Visual Assets: Generate product showcase images with Midjourney using product reference
2. Video Generation: Create base video with Veo 3.1 using reference images
3. Editing: Import to Runway for color grading, text overlays, and transitions
4. Voiceover: Generate professional narration with ElevenLabs
5. Music: Create custom background music with Suno matching brand tone
6. Export: Export in multiple formats (16:9 for YouTube, 9:16 for Instagram)

Selecting the Right Marketing Tools

Choose marketing AI tools based on your campaign requirements, team size, and content volume.

Marketing Best Practices

• Brand Consistency: Use consistent prompts across tools to maintain visual and tonal consistency
• Rapid Iteration: Generate multiple variations quickly with Pika, then refine winners with higher-quality tools
• Multilingual Support: Leverage ElevenLabs for consistent brand voice across languages
• Platform Optimization: Generate content in multiple aspect ratios simultaneously
• Commercial Licensing: Verify commercial usage rights before deploying in paid campaigns
• Workflow Integration: Use Runway's integrated editing to reduce tool switching

Explore our complete directory of AI tools to find the right tools for your marketing needs. For guidance on choosing tools, see our guide on how to choose the right AI tool.